Kyra Key — Press Kit.

Kyra Key is a creative leader, storyteller, and strategist with over a decade of experience in art direction, campaign execution, and cross-platform brand building. She specializes in combining cultural insight with visual storytelling, producing work that resonates deeply with diverse audiences. Kyra’s projects span beauty, lifestyle, entertainment, and emerging content platforms, always rooted in authenticity and high-concept creativity.

Selected Work & Campaigns

  • Glossier x WNBA Hoodie Campaign: Art directed and creative executed a cobranded campaign, collaborating across marketing, design, e-comm, influencer, and social teams. Press coverage includes Variety, spotlighting Glossier’s strategic brand partnerships.

  • Balm Dotcom Relaunch & Limited Edition Launches: Directed Swiss Miss, Strawberry, and Lavender launches; oversaw campaign creative, IRL activations, and social storytelling.

  • The Full Orbit Launch Campaign: Led art direction and strategy for a new product line, delivering high-impact visuals and integrated marketing content.

  • Tastemade’s Struggle Meals IRL Activation: Creative direction and event oversight for content-driven experiential campaign.

  • Emmy-Nominated Series Street Somm: Key art creative direction, shaping the visual identity for a major streaming series.

Campaigns & Creative Direction

At Glossier:

  • Swiss Miss Balm Dotcom Launch
    Byrdie feature

  • Strawberry Balm Dotcom Launch
    Byrdie feature

  • The Glossier Grant Program 2025
    (Internal link or deck available upon request)

  • Glossier x WNBA Lip Gloss Campaign
    Essence feature

  • The Full Orbit Launch Campaign
    Glossier Instagram

  • Lavender Balm Dotcom Campaign
    (Assets and visual samples available upon request)

  • Balm Dotcom Relaunch Campaign
    Fashnfly feature

  • Espresso Balm Dotcom Campaign
    Featuring Quen Blackwell

Other Creative Projects:

  • Tastemade’s Struggle Meals – Led IRL eventing creative and visual oversight
    Watch on Tastemade

  • Street Somm (Emmy-Nominated Series) – Key Art Creative Director
    Press Release

  • Spice Spice Baby with Alex Hill – Creative Direction
    Feature on HBCU Buzz

Links & Contact

Website: kyrakey.com
LinkedIn: Kyra Key
Instagram: @ky.ra_