Kyra Key — Press Kit.

Data-driven senior visual creative with 10 years of experience launching omni-channel marketing campaigns, managing design projects and teams, incorporating data analysis into design strategy, and building holistic brand experiences tailored to Millennial and Gen Z consumers.

Currently serving as Art Director at Glossier, Kyra has led major product launches, rebrands, and culturally resonant campaigns — consistently merging elevated aesthetics with sharp storytelling and strategic insight.

Campaigns & Creative Direction

At Glossier:

  • Swiss Miss Balm Dotcom Launch
    Byrdie feature

  • Strawberry Balm Dotcom Launch
    Byrdie feature

  • The Glossier Grant Program 2025
    (Internal link or deck available upon request)

  • Glossier x WNBA Lip Gloss Campaign
    Essence feature

  • The Full Orbit Launch Campaign
    Glossier Instagram

  • Lavender Balm Dotcom Campaign
    (Assets and visual samples available upon request)

  • Balm Dotcom Relaunch Campaign
    Fashnfly feature

  • Espresso Balm Dotcom Campaign
    Featuring Quen Blackwell

Other Creative Projects:

  • Tastemade’s Struggle Meals – Led IRL eventing creative and visual oversight
    Watch on Tastemade

  • Street Somm (Emmy-Nominated Series) – Key Art Creative Director
    Press Release

  • Spice Spice Baby with Alex Hill – Creative Direction
    Feature on HBCU Buzz

Links & Contact

Website: kyrakey.com
LinkedIn: Kyra Key
Instagram: @ky.ra_